July 17th, 2009
10Beyond . charitable giving . charity . donate online . donations . giving . internet
Go Beyond with 10Beyond
My friend David Russell, Chief Inspiration Officer at 10Beyond, is doing great things with his team at 10Beyond, a new, innovative way for all of us to support our cause – and at the same time spread the word and encourage others to do the same. See below email I received from David, to me as a 10Beyond user… won’t you consider joining the Core 100 today for your cause?
BTW, here is my current tag I use in my email:
The note from David Russell:
Tom, can you spare a dollar a day?
May Yip Harburg forgive me for butchering a line from his famous Depression era theme song, “Brother, can
you spare a dime?” but in the spirit of hard economic times and corporate transparency, I’ll risk the backlash in hope that you’ll respond to my request for a favor. I’m asking, begging, pleading with you to spare $1 a day for one month in support of your favorite nonprofit. Ok, there is a catch. I want you to make your donation through 10BEYOND.com and be a part of our CORE100 group of users. We need your help to gain the critical mass we need to begin to make a real difference to nonprofits all over the USA. By making your gift through 10BEYOND.com, not only will we send ninety-two cents of every dollar to your nonprofit, but we’ll also give you a cool way to spread the word about your nonprofit with every email message you send, using customized ema il “tags” that indicate your support for that organization. Next, we’ll report to you the impact your donation has made throughout your online network of peers – we call it your Influence. For example, if you inspire 10 people to give as you have, and each of those 10 inspires 10 others, you will have directly influenced 100 people to give $3,000 or more to a nonprofit cause – all because you put a tag in your email. Making a difference is now as easy as sending an email. More than simply joining a cause, 10BEYOND.com lets you put your money where your message is – I call it PYMWYMI – a goofy way to remind folks that anyone can join a cause, but it takes PYMWYMI (pronounced pim-wim-ee) to make a real difference in the budgets of nonprofits who depend on actual money, not just fans, to carry out their work.
So please, spare a dollar a day for your favorite cause today. If you have questions about how 10BEYOND.com works, just click around on our website for the answers, or email me personally at drussell at 10beyond.com. By the way, you can help build my own Influence by clicking my tag below. I’ve customized it with a photo of my son and our loved and missed family dog, Chap. Thanks for your help. –
David W. Russell, Founder/CEO
